Next Step: Selling Your Platform
Provides initial guidance on planning your sales strategy and taking the first steps to share your newly configured AI platform.
With your platform's essential setup complete – your branding applied, Stripe connected, core agents ready, and preview checked – you've built the foundation! Now, the focus shifts to the core of any business: getting customers.
This section provides the initial pointers to transition from setup to sales mode. Don't worry about having a perfect, large-scale marketing plan yet; these are the first steps to get the ball rolling.
1. Define Your Customer & Unique Offer (Crucial First Step!)
Before you share any links, get crystal clear on this:
- Who is your ideal customer? Be specific! (e.g., "Freelance graphic designers in North America," "Local coffee shop owners," "Startup founders needing marketing help").
- What specific problem does your platform solve for them? Focus on the value provided by your unique "Exclusive" agents. What can they do with your platform that they can't easily do elsewhere?
- Why is this important? Knowing your niche and value helps you target your efforts and craft a message that resonates.
2. Craft Your Core Message
Based on your ideal customer and unique offer, what are the top 2-3 reasons they should subscribe?
- Focus on benefits and outcomes, not just features. Examples: "Save 5+ hours weekly on content creation," "Generate hyper-personalized sales emails instantly," "Get expert-level marketing ideas on demand."
- Write these down – they will be the foundation of your posts, emails, and conversations.
3. Choose Your Starting Promotion Channels
Where will you first announce or share your platform? Start small and focused:
- Your Existing Network: Are there friends, colleagues, or past clients who fit your ideal customer profile? A personal message can be very effective.
- Relevant Social Media: Post on your LinkedIn profile. If you're active in specific Facebook or LinkedIn groups where your ideal customers hang out, consider a helpful post demonstrating a solution (check group rules first!).
- Your Website/Blog (If applicable): Add a page or banner announcing your new AI service.
4. Begin Sharing Your Links
It's time to use the links you located earlier!
- Landing Page Link: (Found in "Platform" -> "Landing Page") Use this for general introductions and exploration. Put it in your social media bios, email signature, or link to it from your website/blog posts. It lets people learn more before committing.
- Checkout Link: (Found in "Platform" -> "Checkout Link") Use this for a direct call to action when someone is ready to subscribe or start a trial on your platform. Link this from "Sign Up Now" buttons or in direct messages/emails to interested prospects.
5. Engage and Learn
- Be prepared to answer questions about your platform and its benefits.
- Early conversations are gold! Listen carefully to the feedback, questions, and needs of your first potential users. This will help you refine your agents, your messaging, and your overall offer.
Taking these initial steps shifts your focus from building the tech to building the business. It's about connecting the value you've created with the people who need it most.
Need More Guidance on Selling and Business Building?
These initial steps are just the beginning. If you're looking for more in-depth strategies and support as you build your business on Hyperfy, be sure to check out these resources:
- Sales Playbooks: Later in this Owners Manual, you'll find detailed Sales Playbook Ideas tailored to specific niches (like Marketing, Real Estate, Content Creation, etc.) to give you concrete selling strategies. (Find these in Playbook - Link).
- Hyperfy Community: Join our exclusive community! It's the perfect place to ask questions, share your experiences, learn from other successful platform owners like yourself, and get direct insights from the Hyperfy team. (Access the community here: [Link]).
- Hyperfy Academy: Within the community, look for our Mini-Course specifically designed to help you with business planning, niche definition, and building a solid strategy for your Hyperfy venture. (Find details in the [Community Link]).
Utilizing these resources can significantly accelerate your path to acquiring customers and building a profitable AI business.