📈 Growth with Google Ads
This playbook is for Hyperfy clients who want to attract high-intent leads using Google Ads — without needing to be experts. Google is one of the best places to find people who are already searching for what your platform does.
By the end of this guide, you’ll know:
- How to set up simple, effective campaigns
- Which keywords to target
- How to promote agents directly (not just your homepage)
- How to measure results and improve
Let’s turn searches into subscribers 👇
✅ Step 1: Know What You’re Selling
Before you run any ads, get super clear on what your platform solves and who it helps.
Use this format:
"I help [type of business] solve [problem] using AI."
Examples:
- “I help ecom stores create better product descriptions using AI.”
- “I help coaches generate daily content with zero effort.”
- “I help realtors write property listings 10x faster.”
🎯 Specific = profitable. The more niche your messaging, the cheaper and better your leads.
🔍 Step 2: Choose the Right Keywords
Google Ads is about showing up at the right moment — when someone’s actively looking for help.
🔑 Start with these keyword types:
- "AI tool for [your niche]"
- "How to [solve problem] with AI"
- "Generate [type of content] with AI"
- "Marketing tool for [niche]"
Example Keywords:
- "AI for real estate"
- "Instagram post generator"
- "AI content for coaches"
- "GPT platform white label"
💡 Use Google’s Keyword Planner (free) to find variations and estimate search volume.
🛠 Step 3: Create a Google Ads Account & Campaign
- Go to ads.google.com and create an account
- Choose Search campaign or Smart campaign
- Set your goal: Website visits
- Set daily budget (start with $5–$10/day)
✅ For beginners, Smart campaigns are easier. But Search gives you more control.
🔗 Where to send traffic:
- Use your platform homepage if your offer is general
- Or link directly to a specific agent if you’re targeting a niche (copy agent link from your dashboard)
✍️ Step 4: Write Ads That Get Clicks
You need headlines and descriptions that clearly explain what your platform or agent does.
Example Headlines:
- “AI Agent for Real Estate”
- “Create Instagram Captions Instantly”
- “AI Platform for Coaches”
- “Try It Free – No Card Needed”
Example Descriptions:
- “Save time & write better with your own AI assistant. Try free for 14 days.”
- “Generate content, replies, and ideas in seconds with your white-label AI.”
🧠 Keep it simple. Focus on benefit + call to action.
📊 Step 5: Track Your Results
Tracking conversions e visitas permite que você saiba quais anúncios estão trazendo resultados reais.
📍 How to enable tracking on Hyperfy:
In your platform, go to Marketing > Tracking in the side menu. There, you can:
Enter your Google Ads Tag ID in the "Google Ads ID" field (format: AW-XXXXXXXXX)
Or, if you prefer to use multiple trackers, enter your Google Tag Manager ID (format: GTM-XXXXXXX)
After filling in the field, click Save to store the tag and automatically enable conversion tracking on your site.
⚠️ Important: This will allow you to see conversions within ad platforms (like Google Ads), understand your return on investment (ROI), and optimize your campaigns based on real data.
Once your campaign is live, check back in 48–72h and review:
- ✅ Clicks – Are people clicking your ad?
- ✅ CTR (Click-through rate) – Aim for 3%+
- ✅ Conversions – Are they starting the free trial?
Tips:
- Pause low-performing keywords after 7–10 days
- Double down on keywords that bring conversions
- A/B test headlines every 2–3 weeks
📌 You don’t need hundreds of clicks. A few qualified users = paying clients.
🚀 Step 6: Scale or Replicate What Works
Once you find a combination that works (keyword + ad + page), you can:
- Increase budget on that campaign
- Duplicate it for another agent or niche
- Build small ad groups around different agents
Examples:
- 1 campaign for realtors > Agent: Listing Writer
- 1 campaign for coaches > Agent: Daily Post Generator
- 1 campaign for freelancers > Agent: Proposal Writer
🧠 Each agent = a mini product you can advertise.
✅ Final Tips
- Use niche-specific language — it converts better than generic terms
- Don’t try to be everything to everyone
- A $35/month client from one $7 click is a great ROI
- Test, tweak, repeat — even small budgets can bring big results
Google Ads lets you tap into buyers who are already looking for help. Now you have a clear system to attract them.
Let’s get your first conversions 🔎💰